Headline Analyzer

Score any headline from 0–100 and get specific, actionable ways to improve it.

Headline0 characters

Enter a headline and click Analyze.

What this tool does

The Headline Analyzer scores a headline from 0 to 100 using a transparent set of editorial heuristics. It evaluates length, clarity, specificity, numbers, power words, question format, capitalization, and word balance, then returns targeted suggestions.

A good headline earns the click and sets accurate expectations. This tool helps you spot weak headlines before you publish — whether the fix is adding a number, cutting a vague word, or shortening the whole thing.

We are upfront about what this is: an editorial checklist encoded as a score. It does not predict click-through rates or search rankings, and it should not be treated as scientific measurement.

How to use it

Type or paste a single headline into the input.
Read the 0–100 score and the breakdown of what contributed to it.
Review each suggestion and revise your headline.
Re-check until the score improves and the headline still sounds human.

How it works

Length earns up to 20 points for 5–11 words, and character length earns up to 12 points for 20–65 characters (the window most search results display).
Numbers add 15 points, power words add 15, and avoiding all-caps adds 5. Vague words like "tips" or "stuff" subtract points, and excessive capitalization subtracts 10.
The total is clamped to 0–100. The score is a heuristic — a higher number suggests a stronger, clearer headline, not guaranteed performance.

Example

"Tips" scores poorly because it is vague. "7 Practical Tips to Write Faster" scores much higher: it has a number, a power word, and a clear benefit.

Common questions

Does a high score guarantee clicks?

No. The score reflects editorial best practices, not predicted click-through. Always test headlines with real readers where possible.

Why does my question headline score low?

Question format adds a small bonus, but short, vague questions still lose points on length and specificity. Make the question concrete and benefit-focused.

What counts as a power word?

We use a fixed list of common high-impact words such as guide, proven, free, essential, and complete. It is a heuristic, not an exhaustive vocabulary.