Blog ROI Calculator

Estimate the leads, revenue, and ROI your blog content is actually generating.

Monthly content spend$

Monthly organic visitors

Conversion rate (%)

Customer value$

Gross margin (%)

Est. leads

200

Est. customers

200

Est. revenue

$40,000

Est. gross profit

$28,000

ROI

1300%

Assumptions: every converted visitor becomes a customer, all traffic is attributed to content, and returns are measured monthly. Real content ROI compounds over time and includes assisted conversions — treat this as a first-order estimate.

What this tool does

The Blog ROI Calculator estimates what your blog earns relative to what it costs. Enter monthly content spend, monthly organic visitors, conversion rate, customer value, and gross margin, and it calculates leads, customers, revenue, gross profit, and ROI percentage.

Content ROI is famously hard to measure because it compounds over time and assists sales indirectly. This calculator gives you a first-order estimate using the standard funnel math, so you can have an informed conversation about whether content is paying for itself.

Every input is labeled as an assumption. The result is an estimate, not a promise — change the assumptions and the picture changes with them.

How to use it

Enter your monthly content spend.
Enter monthly organic visitors from the blog.
Add conversion rate, average customer value, and gross margin.
Read the monthly leads, customers, revenue, gross profit, and ROI.

How it works

Leads = monthly visitors × conversion rate. Customers equal leads in this simple model (one lead becomes one customer).
Revenue = customers × average customer value. Gross profit = revenue × gross margin.
ROI = (gross profit − spend) ÷ spend, expressed as a percentage. A positive number means content is covering its costs.

Example

Spend $2,000/month, 10,000 visitors, 2% conversion, $200 customer value, 70% margin → 200 customers, $40,000 revenue, $28,000 gross profit, 1,300% ROI.

Common questions

Is this model accurate?

It is a first-order estimate. Real content ROI includes assisted conversions, brand value, and compounding traffic over time — factors this simple model cannot capture.

Why do leads equal customers?

To keep the model simple, we treat each converted visitor as a customer. For a more nuanced model, adjust your conversion rate to reflect lead-to-customer conversion.

What is a good ROI?

Any positive ROI means content is covering costs. Strong content programs often show large ROI percentages because content costs are relatively low.